Big Langlade Project Underway

It was out with the old in preparation for the new at Langlade Ford Monday afternoon.

Minutes after a ceremonial ground-breaking for a major renovation, heavy equipment from Krueger & Steinfest rolled onto the site and began demolishing the old showroom and offices, a major step in a renovation that has been quietly underway for weeks.

The project is being coordinated by Keller, which is spread across a number of locations in the state including Milwaukee, Madison, Fox Cities and Wausau. It will add 12,380 square feet of area to the dealership. 

While the building has been updated since it was constructed, new plans call for it to conform with the Ford Trustmark program. Under the new plan, six vehicles will be displayed in a comfortable setting with easy access to the sales, financial and executive offices.

Keller has already completed much of the exterior work on a new body shop, tucked out-of-sight at the west end of the facility. It will also segregate aluminum-bodied truck and the welding and other projects involving the new products.