Harnessing AI for Marketing (Online Workshop)



Short on time, budget, or marketing staff? AI tools can help you get more done, faster. Learn how small business owners can use tools like ChatGPT, Claude, and Gemini for everyday marketing work. Various tools will be covered to improve marketing efficiency and content creation. All training is virtual. The workshop takes places on November 10th from 4:30pm-6pm. Click here for information and registration.

If you are unable to register for this program because registration is full or if you need assistance, contact the SBDC for assistance: sbdc@uwlax.edu, 608.785.8782.

Target Participants:

This program is suitable for the business that is seeking to use AI tools to improve efficency and create content. No prior knowledge of AI tools are required to attend this program. This program will be attractive to those that seek to have some instruction on how to determine what tool would be used for various marketing objectives.

Expected Learning Outcomes:

Participants completing this training program should be able to:

  1. Identify practical ways AI tools can support day-to-day marketing activities.
  2. Use AI to generate marketing content, including social media posts, email campaigns, blogs, and promotional materials.
  3. Create effective prompts that produce useful and relevant marketing results.
  4. Recognize best practices and limitations when using AI for marketing and customer communications

A confirmation email will be sent prior to the program starting. If you don’t receive confirmation, please check your junk/spam/promotions folder(s) or contact the SBDC for assistance: sbdc@uwlax.edu or 608.785.8782. Should circumstances arise that change program dates or its activities, the program provider, UW-La Crosse SBDC, will contact the program participants.

MSBB Training Project Eligible: The fee for this program is paid for on your behalf as an eligible participant, but your attendance is reqauired. If circumstances arise that change your availability, please contact sbdc@uwlax.edu or call 608.785.8782 so other participants may attend.

Participating Organizations: The UW Office of Business and Entrepreneurship (OBE), the Wisconsin Small Business Development Center (WSBDC) network, and the Wisconsin Economic Development Corporation (WEDC).

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

Speaker(s):

Sarah Arendt-Beyer