Getting Online: Building Your Web Presence Plus Workshop (Webinar/Workshop)
This is a three-part applied training program that is a hands-on opportunity to build your own Wix website under the guidance of a marketing professional. As part of this program, participants will be able to access 1×1 instructional and student support as described below. The training includes an introduction to Search Engine Optimization (SEO) and social media, as well as a guided tour of how to set up and configure a website using the open-source platform Wix, assisting participants to install a theme, add and edit pages, and add and configure widgets and plugins. It will also allow participants to ask questions and get one-on-one help building out their websites.
The first part will introduce participants to website basics, including an introduction to website design, search engine optimization and social media. That part, together with the next part, will start the creation of a Wix account; choose a template; and learn how to use the editor to build pages; add text, images, and links; and use Wix apps to set up special functionality like a blog, contact form, photo gallery, etc. This part also will discuss tips for registering a domain name. The final part will allow participants the opportunity to ask questions and get further one-on-one help building out their websites, and will include instruction on installing Google analytics, taking advantage of Wix SEO features, and publishing their site. All training and support is virtual and/or by phone.
Sessions are on May 13th, 20th, and 27th, from 4pm-6pm.
If you are unable to register for this program because registration is full or if you need assistance, contact the SBDC for assistance: sbdc@uwlax.edu, 608.785.8782.
Additional instruction and support:
Participants may access up to two (2) hours of a marketing professional’s 1×1 instructional support and up to 10 hours of student support for website, marketing and digital marketing assistance to achieve an enhanced web presence during a period of 90 days from the start of the training or the available program support ends, whichever occurs first.
Target Participants:
This program provides training and instruction to enable participants to develop and use a Wix website in connection with their business. This training/instructional support is most suitable for businesses needing a website, looking to change and develop a new website, or needing to enhance an existing Wix website.
Expected Learning Outcomes:
Participants completing this training program should be able to:
• Complete a customized Wix website for use with the business
• Connect marketing activities to use social media in connection with the website and the business marketing strategy
• Understand and be able to apply strategies for search engine optimization in connection with the business website
• Apply knowledge to advance the business marketing strategies and create a more effective web presence
A confirmation email will be sent prior to the program starting. If you don’t receive confirmation, please check your junk/spam/promotions folder(s) or contact the SBDC for assistance: sbdc@uwlax.edu or 608.785.8782. Should circumstances arise that change program dates or its activities, the program provider, UW-La Crosse SBDC, will contact the program participants.
MSBB Training Project Eligible: The fee for this program is paid for on your behalf as an eligible participant, but your attendance is reqauired. If circumstances arise that change your availability, please contact sbdc@uwlax.edu or call 608.785.8782 so other participants may attend.
Participating Organizations: The UW Office of Business and Entrepreneurship (OBE), the Wisconsin Small Business Development Center (WSBDC) network, and the Wisconsin Economic Development Corporation (WEDC).
Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.
Speaker(s): Sarah Arendt-Beyer
Click here for information and registration on the SBDC website.