FORWARD FEST: Practical Tools for Kickstarting your GTM (Webinar)
Have you reviewed your business from your customers’ point of view? Do you know your products or services inside and out, but do not have formal sales experience? Are you new to finding customers, but passionate about connecting your product or service with your customers?
Practical Tools for Kickstarting your Go-To-Market (GTM) is a founder-focused guide to building and testing sales and marketing motions. Led by Joshua Steinberg, Director of Strategy & Business Development at Hive, the session breaks down core GTM concepts, introduces proven sales methodologies, and gives early-stage teams a clear framework for communicating value. Through real examples and interactive discussion, participants learn how to understand customer pain, articulate differentiated outcomes, and build the foundation for strong product-market fit.
Designed for entrepreneurs looking to turn insights into action, the workshop emphasizes hands-on learning with exercises that guide founders in crafting value-based conversations, developing discovery call scripts, and asking smarter customer-driven questions. Attendees walk away with tangible tools they can immediately apply to customer discovery, early sales efforts, and strategic storytelling. With an open, collaborative atmosphere, the session empowers founders to confidently test assumptions, refine their offering, and accelerate their path to market traction.
Key Takeaways:
- Learn a framework for developing a marketing & sales strategy
- Focus on what’s important for your customers (i.e., outcomes)
- Develop tools for initial customer conversations and/or market research
Who is this for:
- Small business and startup founders responsible for doing [or leading] sales
- Owners who know their products inside and out, but do not have formal sales experience or training
- No prior knowledge needed to attend
Click here for information and registration.
Location:
SBDC Website