FORWARD FEST: Commercial Real Estate Leasing 101 (Webinar)

Buying or selling a commercial property can feel overwhelming—especially when you don’t understand the process and terminology.

This session cuts through the noise and gives you the clarity you need to make smart decisions. You’ll understand the full sales process, what really drives value, and how to prepare so you don’t lose time, money, or opportunities.

Whether you’re purchasing your first small building or considering selling a long-held asset, this class gives you the fundamentals to move forward confidently.

Topics include:

• Understanding the Commercial Sales Process
• The timeline, what happens when, and how to avoid costly missteps.
• How Properties Are Valued
• Cap rates, NOI, rent rolls, market comps, and the drivers behind pricing.
• Due Diligence: What Actually Matters
• Environmental, zoning, leases, inspection timelines, and more.
• Preparing Your Property for Sale
• What buyers care about, documents to gather, and how to position your property to maximize price.
• Selecting the Right Firm/Broker
• What to ask, red flags, and how to evaluate expertise—especially in a market like Dane county.
• Closing the Deal
• From offer terms to contingencies to financing nuances.

Bring your questions—leave with clarity.