Enhancing Your Web Presence . . . Building an Effective Online Strategy Plus Workshop (Webinar/Workshop)
This is a two-part applied training workshop that includes group training and follow on support to enable business to optimize and grow their web presence using Search Engine Optimization (SEO) and social media. As part of this program, participants will be able to access 1×1 instructional and student support as described below. The workshop includes two group training sessions: “Trends and Taking Action to Optimize Your Web Presence” and “Using Social Media to Grow Your Online Presence.” Each training session is 2 hours, on July 9th and 16th respectively, from 4:30pm-6:30pm. All training and support is virtual and/or by phone.
If you are unable to register for this program because registration is full or if you need assistance, contact the SBDC for assistance: sbdc@uwlax.edu, 608.785.8782.
Additional instruction and support:
Participants may access up to two (2) hours of a marketing professional’s 1×1 instructional support and up to 10 hours of student support for website, marketing and digital marketing assistance to achieve an enhanced web presence during a period of 90 days from the start of the training or the available program support ends, whichever occurs first.
Target Participants:
This program is suitable for the business that is seeking to develop or enhance its online presence. The business will have a website but seeks support to optimize its web presence and/or use or expand the use of social media. This program is also suitable for businesses who have developed an online strategy but need support to implement it. This program will be attractive to those that seek to have some follow on instruction and student support to help implement the content covered in the group training to meet their goals.
Expected Learning Outcomes:
Participants completing this training program should be able to:
• Enhance an existing website for use with the business
• Connect marketing activities to use (or enhance use of) social media in connection with the website and the business marketing strategy
• Implement a social media or other marketing plan to build an effective online strategy
• Understand and be able to apply strategies for search engine optimization in connection with the business website
• Apply knowledge to advance the business marketing strategies and create a more effective web presence
A confirmation email will be sent prior to the program starting. If you don’t receive confirmation, please check your junk/spam/promotions folder(s) or contact the SBDC for assistance: sbdc@uwlax.edu or 608.785.8782. Should circumstances arise that change program dates or its activities, the program provider, UW-La Crosse SBDC, will contact the program participants.
MSBB Training Project Eligible: The fee for this program is paid for on your behalf as an eligible participant, but your attendance is reqauired. If circumstances arise that change your availability, please contact sbdc@uwlax.edu or call 608.785.8782 so other participants may attend.
Participating Organizations: The UW Office of Business and Entrepreneurship (OBE), the Wisconsin Small Business Development Center (WSBDC) network, and the Wisconsin Economic Development Corporation (WEDC).
Click here for more information and registration on the SBDC website.
Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.
Speaker(s): Sarah Arendt-Beyer